An Introduction to Sustainable Business Innovation

Sustainable Life Media announces the first Sustainable Brands Boot Camp, a 13 part online course in sustainable innovation. The course is designed to teach companies to build business value and brand equity by innovating for sustainability, and give students additional resume qualifications and the tools to enact change from within their company.

Developed by the producers of the Sustainable Brands Conference, Boot Camp participants learn from some of the world’s top sustainable business thought leaders, each a leading sustainable business expert in his/her specialty. These long-time sustainability practitioners have consulted with top global brands, including Coke, Pepsi, Walmart, UPS, HP and Kraft, among many others.

Designed for executives and managers seeking to understand how to identify and respond to today’s market demands around improving the environmental and social impact of business, the course follows Sustainable Life Media’s 4-step prescription for building the better brands of the future: “Observe, Re-Design, Measure and Communicate.” [Read more →]