“Green business is suddenly big business,” Friend observes, “but too many businesses are leaving money on the table by not fully grasping the opportunity. That’s why I’ve packed my nearly 40 years of sustainable business and policy experience into The Truth About Green Business, with 52 focused ‘truths’ that provide a practical roadmap — for large companies and small — to make money and make sense by putting these truths to work.”
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The Truth About Green Business – Purchase Online

The Truth About series, is a comprehensive guidebook for executives and professionals wanting to set pro-active priorities for all aspects of their business, including operations, marketing, design, finance, and management, with triple bottom line focus.
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