The Truth About Green Business

Gil Friend

Gil Friend

“Green business is suddenly big business,” Friend observes, “but too many businesses are leaving money on the table by not fully grasping the opportunity. That’s why I’ve packed my nearly 40 years of sustainable business and policy experience into The Truth About Green Business, with 52 focused ‘truths’ that provide a practical roadmap — for large companies and small — to make money and make sense by putting these truths to work.”

The Truth About Green Business – Purchase Online

The Truth About series, is a comprehensive guidebook for executives and professionals wanting to set pro-active priorities for all aspects of their business, including operations, marketing, design, finance, and management, with triple bottom line focus.

Authored by Gil Friend, a pioneer of the “green business” trend since the 1970s, the book helps readers to work toward the ultimate business goal for the 21st century: making money while making sense –- by combining astute business and environmental choices.

The Truth About Green Business

The Truth About Green Business

News Facts

* The Truth About Green Business offers 52 proven “green” strategies and bite-size, easy-to-use techniques that get results.
* The book is filled with numerous real-world examples of green innovation from leading companies such as Wal-Mart, Patagonia, IKEA, and Hewlett-Packard.
* The Truth About Green Business was printed on paper made with 30% post-consumer recycled fiber.
* The suggested retail price for the book is $18.99 U.S.

“In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.” — Joel Makower, Executive Editor, GreenBiz.com

About the Author

Gil Friend is Founder, President and CEO of Natural Logic, Inc., which consults on strategy, design, operations and information systems to help clients build economic advantage through superior environmental performance. His clients have included General Mills, Green Mountain Energy, Hewlett-Packard, Levi Strauss & Co., Nike, Pacific Gas & Electric, Sun Microsystems, and Williams-Sonoma. He is a founding board member of the Sustainable Business Alliance, Sustainable Berkeley, and the California Sustainable Business Council. Friend co-founded and co-directed the Institute for Local Self-Reliance, where he pioneered the now popular “green roof” trend 35 years ago. He lectures widely on business strategy and environmental policy.

The Truth About series offers in each book the collected and distilled knowledge on a topic and shows readers how to use this knowledge in their daily lives. With an “aha” on every page, information is presented in a clear, accessible, and easily referenced style.

The Truth About Green Business – Purchase Online

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One Response to The Truth About Green Business

  1. Arthur Young June 23, 2009 at 4:10 pm #

    Gil Friend has encapsulated the complexity and nuances of “green” business in a brilliant, easy-to-digest, book of genuine significance.

    With all the interest in this subject, and several books attempting to capture the breadth of businesses and sustainability, this is THE must read because follow-up action is so easy and compelling.

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