Category: Frontlines

  • Greening of Google’s Footprint

    Everyone’s opinion matters so, Google has launched a new “Green” website touting top-line statistics about the company’s energy mix and electricity use. It is one of the steps toward transparency about its environmental impact. Now, the world’s second most valuable brand, Google has been overtaken by Apple, whose estimated brand value is more than $153…

  • Sustainability Legacy of Ray Anderson

    Sustainability Legacy of Ray Anderson

    There is only so much water in the world; only so much topsoil; only one atmosphere; only so much CO2 that can be stuffed into that atmosphere. The pressure to be sustainable is altering the competitive landscape. Plenty of activity but lacking in business perspective, the challenge is that organizations want to be around in…

  • eSignatures: Good for the Environment and Good for Business

    By Matthew J. Schiltz A decade ago there were some predictions that there would be less usage of paper ultimately leading to a paperless society. Contrary to those predictions, computers, printers, fax machines and other information technologies have created an increased demand for paper for printing photos, recipes, school work, Web pages – and business…

  • Alcoa Foundation Helps Fund Brad Pitt’s ”Make It Right” Project to Build Green Affordable Housing in New Orleans

    PITTSBURGH–(BUSINESS WIRE)–Alcoa (NYSE:AA) and Alcoa Foundation have announced support for Brad Pitt’s “Make It Right” (MIR) project to build green affordable housing on a large scale to help victims of Hurricane Katrina in New Orleans, Louisiana. An Alcoa Foundation grant of $150,000 was made to the Make It Right project today. The MIR project –…

  • Fireman’s Fund Insurance Company Offers to Rebuild Damaged or Destroyed Homes ”Green”

    Available to Southern California Policyholders Affected by Devastating Wildfires; First-Ever “Green” Upgrade Offered to Homeowners in the U.S. NOVATO, Calif.–(BUSINESS WIRE)–As a result of the extraordinary wildfires in the past two weeks, Fireman’s Fund Insurance Company is responding with an innovative green upgrade for impacted policyholders. Fireman’s Fund® will rebuild its Prestige® Premier policyholders’ homes…

  • Steelcase Sees Productivity and Environmental Benefits from OptiLedge

    GRAND RAPIDS, Mich.–(BUSINESS WIRE)–Steelcase, Inc., one of the nation’s leading providers of office environment solutions, is deploying the OptiLedge from OptiLogistics, Inc., marketer of innovative transport packaging systems, to ship selected furniture products to dealers and direct customers from its plant here. The move to the OptiLedge, which was tested for several months, is providing…

  • GE ecomagination R&D Investment to Reach $1 Billion by Year End, Driving Expansion of Advanced Technology Pipeline

    Strategy Mirrors Edisonian Belief in Creating Products Directly Aligned With Customer Needs, Driving Innovative, Energy-Efficient and Cleaner Technology Across Company Today GE (NYSE: GE) announced that it will invest more than $1 billion on cleaner technology research and development (R&D) for 2007, drawing closer to its pledge to invest $1.5 billion annually on ecomagination R&D…

  • Curtis Packaging to Go 100% Carbon Neutral

    Curtis Packaging announced today that they are the first 100% carbon neutral printing and packaging company in North America.

  • Frontlines – Finding Green Advice

    Consulting company Sustainable Research Group hopes to help others focus on sustainability. special to green@work Many observers have said that a new economy has begun to emerge with a new breed of business to drive it—firms whose value is based on their intellectual capital and their keen sensitivity to the newest opportunities and trends. Companies…

  • Four Worlds in 30 Hours

    Four Worlds in 30 Hours

    Reflections on four different realities and the lessons to be learned from each. SCENE ONE Thursday afternoon—Nairobi, Kenya I am sitting in a huge hall at a meeting of the Global Ministerial Forum organized by the United Nations Environment Programme (UNEP). I look around the room and see row after row of ministers, ambassadors, delegates…