Tag Archives | William McDonough

Cradle to Cradle: Remaking the Way We Make Things

“This book is not a tree,” says the introduction, and indeed it is not. The entire book, cover and pages, is printed on a plastic polymer that can be recycled into new books indefinitely while maintaining its high quality. More importantly, it is an example of what the authors William McDonough and Michael Braungart are […]

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Desso – Eco-Effectiveness and the Triple Top Line

Desso is a leading European manufacturer of carpets, carpet tiles and artificial grass and sells in over 100 countries. Andrew Sibley from Desso explains how the Triple Bottom Line is being turned on its head. The Greeks called it Helios, the Romans Sol and, despite forming over 98% of the solar system, it is technically […]

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From Principles to Practices

Creating a sustaining architecture for the 21st century, using the enduring laws of nature. by William McDonough and Michael Braungart, from green@work magazine ’03 Just over a decade ago, when the city of Hannover, Germany, asked us to develop a set of design principles for the 2000 World’s Fair, design for sustainability was in its […]

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